Abstract
Market reforms and newfound prosperity in Vietnam have been accompanied by ritual revival and an attention to the moral dimensions of political-economic transition. As revolutionary fervour fades, villagers struggle to reconcile long-standing beliefs about cong (merit), with both wartime losses and post-war opportunities. In one Red River Delta community, villagers have reinvented the pre-war institution of chu te (master of the high sacrifices), to serve as moral exemplar for the village. In this paper, the life story of the newly appointed chu te provides a framework for the examination of a larger process of moral transformation in Vietnam.
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