Making Friends at Court: Slow and Indirect Media in US Public Diplomacy in Norway, 1950–1965

Abstract

AbstractThis article explores why slow and indirect media were regarded as particularly appropriate means in the US public diplomacy efforts towards Norway in the period 1950–65. The article traces how these strategies were carried out in practice by using as examples exchange programmes and the setting up of American Studies in Norway. The Norwegian case is seen in relation to similar efforts elsewhere, and the article discusses whether this case should be seen as a singular one or as a local variation of more general US public diplomacy strategies. In conclusion, it is suggested that the Norwegian case appears to be an almost ideal-typical example of how ‘culturalist’ public diplomacy approaches were mobilised for political purposes.