Making Food Manageable – Packaging as a Code of Practice for Work Practices at the Supermarket

Abstract

While packaging-free stores are in the uptake, single-use packaging remains a constitutive element in self-service supermarkets. Portraying packaging as an actor in workplace practices, the article provides novel explanations for the supermarkets’ struggle to reduce packaging. The ethnographic analysis shows that food packaging is crucial for the functioning of supermarkets. This is in contrast to engineering or marketing perspectives on packaging functions that often don’t take practical demands and habitual peculiarities of everyday work practices into consideration. Framed as a code of practice, packaging guides the daily management of food in three crucial ways. First, packaging is a multifunctional medium to present products to customers. Second, packaging is an indicator and transmitter to assess product quantities and qualities in the internal logistics of supermarkets. Third, packaging enables the management and reproduction of representative supermarket qualities like freshness and fullness. As a consequence, and in order to be successful, strategies for the reduction of packaging waste have to better acknowledge the diversity of roles packaging is playing within the framework of workplace practices. Planners of innovation processes need to consider the expertise of workers, the agency of packaging, the situational distribution of action, and the cultural framings of supermarkets.