Abstract
Unit 1 Kentucky Fried Chicken Corporation Adapting to the Japanese Market Product: Fast-Food Restaurants Themes: Franchising Marketing Internationally Writing: Business Proposal (Introductory Lesson) Unit 2 Johnson & Johnson Consumer Products, Inc. Making Ethical Decisions in Business Product: Pharmaceuticals Themes: Crisis Management: Public Relations Ethics in Business Writing: Business Letter (Introductory Lesson) Unit 3 Ben & Jerry's Homemade, Inc. Developing a Compensation Policy Product: Ice Cream Themes: Employer-Employee Relations Socially Responsible Business Writing: Interoffice Letter (Introductory Lesson) Unit 4 Levi Strauss & Co. Applying Market Research to New Product Development Product: Clothing Themes: Market Research Saving a Failing Product Writing: Interoffice Letter Unit 5 Stew Leonard's Dairy Store Satisfying the Supermarket Customer Product: Groceries Themes: Retail Sales Listening to the Customer Writing: Business Letter Suggestions Unit 6 Airbus Industry and the Boeing Company Negotiating International Trade Agreements Product: Airplanes Themes: Government/Industry Relations International Trade Writing: Interoffice Letter Unit 7 Kidselebration, Inc. Expanding a Small Children's Products Business Product: Children's Music Tapes Themes: Copyrights and Trademarks Creating New Products and Markets Writing: Business Letter Unit 8 Akzo n.v. Responding to Environmental Concerns in Europe Product: Chemicals, Paints, Fibers, and Pharmaceuticals Themes: Environmental Regulation Balancing Profits and Environmental Protection Writing: Business Letter Unit 9 Perdue Farms, Inc. Designing an Advertising Campaign Product: Poultry Themes: Cultural Elements in Advertising Designing Effective Advertisements Writing: Storyboard Unit 10 Crosby Valve & Cage Company Choosing a Latin American Manufacturing Base Product: Valves for Steam, Gas, and Liquids Themes: Cultural Elements in Advertising Designing Effective Advertisements Writing: Storyboard Appendix A: Answer Key for Reviewing Background Information and Vocabulary Appendix B: Information for Exercise 5 Paired Activities Appendix C: Negotiating Strategies Tapescript
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