Making a star on the small screen: The case of Mina and RAI

Abstract

Abstract Anna Maria Quaini (née Mazzini), or Mina as she is more commonly known, is a prolific Italian pop singer who rose to fame in the late 1950s. She was particularly dominant from the mid-1960s to the mid-1970s, before her retirement from television appearances in 1974 and public performances in 1978. In particular, it was her relationship with and continued appearances on Radiotelevisione Italiana/Italian Radio-Television (RAI) programmes during this dominant period, which helped to cement her popularity with Italian audiences. This article examines Mina’s celebrity status through a detailed analysis of the construction of her star persona in a televisual context, taking as case studies her appearances on three RAI television series: Studio Uno/‘Studio One’ (1961–1962), Canzonissima 1968/‘Lots of Songs 1968’ (1968–1969) and Teatro 10/‘Theatre 10’ (1972). A comparative reading of her performances on these variety shows enables us to evaluate the extent to which RAI facilitated the construction of Mina’s star persona according to a specific set of cultural and ideological values. Ultimately, this article demonstrates the ways in which Mina’s evolving celebrity came to challenge the homogenizing mission of RAI during the period.