Abstract
As Punjab is agriculture dominating state and has very bright scope for setting food processing industry to uplift the agri-business system which will ultimately boost all other components of agri business system to complete the process. Economic liberalization, globalization, entry of MNC’s in processed food segment has tremendously increased the opportunities as well as competition in the market with added advantage to customers. Likely modernization and commercialization of agriculture in post GATT era with emphasis on value added agro based products for domestic as well as international market, spell a very bright future of Punjab food industry and this study laid emphasis on domestic market, keeping in view the fast changing tastes of consumers and their preference towards processed food products.
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