Abstract
This article mainly talks about the famous brand Maison Margiela’s Business model; in the past, Maison Margiela wanted to be “ mysterious,” so the brand went from almost no marketing method and no profits to over one hundred million sales. Maison Margiela made some correct decisions, like choosing the right leader to lead the whole team and expanding the customer group… those made Maison Margiela’s business model change and make it more successful.
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