Abstract
Factors of investment attractiveness of the city of Novosibirsk under the conditions of sanctions have been studied, modern anti-crisis mechanisms of its maintenance and stable development have been provided. In the crisis conditions, the main problems, having a negative impact on the image of the city, are demographic problems, poverty and threat of deepening social inequality due to ineffective management of labor market. Anti-crisis measures are offered, which should be realized with due consideration of the main priorities of social and economic growth of the city.
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