Abstract
At present, most news aggregation platforms use personalized recommendation technology to push information in China, which is likely to cause the phenomenon of information cocoons. In order to alleviate the occurrence of this phenomenon, this paper studies the issue of mainstream value information push from different perspectives, which can be used as a supplement for personalized recommendation technology to promote the diffusion of mainstream value information. First, we constructed an evolutionary game model to simulate the game process between news aggregation platforms and users. Through the results of evolutionary analysis, the news platform can be guided at a macro level to formulate mainstream value information push strategies by adjusting model parameters. Second, we conducted research on user behavior, and the results show that different user groups have different demands for mainstream value information. Third, we constructed two models from the perspective of user demands and platform revenue. Experiments show that user sensitivity to mainstream value information σ and platform evaluation factors val are important for finding the number of mainstream information pushes on each page. Finally, we investigated the effect of the mainstream value information from Toutiao. The survey results are consistent with the viewpoints presented in this paper.
Highlights
In order to study the information cocoon room problem that may be caused by personalized recommendation technology and that further promotes the dissemination of mainstream value information, this paper constructs an evolutionary game model between users and news aggregation platforms
Through the results of evolutionary analysis, news platforms can be guided at a macro level to formulae mainstream value information push strategies
We found that different user groups have different demands for mainstream value information
Summary
Publisher’s Note: MDPI stays neutral with regard to jurisdictional claims in published maps and institutional affiliations. Nology push preferred information to users to determine value judgment mechaCommonly used used recommendation algorithms for news aggregation platforms include nism. Regardless of the recommendation algorithm that is adopted, news aggregation are mainlyare driven by commercial profits, producing disseminating relatively personalplatforms mainly driven by commercial profits,and producing and disseminating relaized information according to user demands, which means the current information strategy tively personalized information according to user demands, which means the current inon news aggregation platforms is moreplatforms to cater toisuser needs than proceed formation strategy on news aggregation more to cater toto user needsfrom than the to perspective of public communication. (1) We constructed an evolutionary game model between users and news aggregation platforms to analyze the factors that affect the dissemination of mainstream value information.
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