Main Typologies and the Functions of Using the Image in Politics, Political Images

Abstract

The importance of research topics derives from the theoretical and practical importance of building the image of political leaders in the modern world. With the emergence of beautiful and bright shells of people carrying images, external features, and encrypted information’s in the 21st century, those images will become an integral part of the lives of both individuals and the political system and the nation. It takes a lot of effort to create a truly effective image. Therefore, it is important to first figure out the rational for studying the image process. And only after studying the phenomenon of the image of a political leader from a scientific point of view, various experts developed the image of a particular leader in a practical way. An important aspect of the image building process of political leaders is the leader’s transformation strategy, which builds an image that works and succeeds. During the times, images always have been part and in the centre of public politics, on the other hand, when we are seeing the political communication from the visual aspects or social media aspects we are catching the real momentum of the political communication. Based on the new facts, there are still some important research problems/ gaps in this area. This paper examines the key role of the “image” in modern political campaigns, especially based on what kind of political communication image the politician can the politician win the election.