Main trends in optimization of pharmaceutical care for underage customers

Abstract

The article presents the results of assessing the pharmaceutical literacy of underage visitors of pharmacies and analyzing the professional activity of pharmaceutical workers when dealing with underage customers. Insufficient level of knowledge necessary for making meaningful purchases of medicines and other pharmaceutical products in underage customers was revealed. A sociological survey of pharmaceutical workers has shown that in most cases when children and adolescents come to pharmacy organizations, specialists are forced to contact their parents and / or other adults to clarify the necessary information about the purchased pharmaceutical products. The analysis has shown the need to adapt pharmaceutical counseling to the age characteristics of children and adolescents and the feasibility of pharmaceutical education in order to prevent pharmaceutical risks in this age group. The findings allowed to develop methodological approaches to the organization of pharmaceutical assistance for children and adolescents in pharmacy organizations, and organizational measures aimed at improving the pharmaceutical literacy of the younger generation from the point of view of pharmaceutical safety were identified.