MAIN DIRECTIONS OF THE OLYMPISM DEVELOPMENT IN THE CONTEXT OF EVOLVING VALUE ORIENTATIONS (0.57 Mb, pdf)

Abstract

The purpose of the study: to determine the key directions of development of the international Olympic movement in today's rapidly evolving realities, as well as to identify key trends and determine the progress level of implementation of the strategy of the International Olympic Committee adopted in 2014. Methods and organization of the research: The authors used the method of system analysis to identify main development trends of the international Olympic movement and to reveal the risks associated with the implementation of goals set by the International Olympic Committee. The authors provided a comprehensive review of statistical and analytical information on the research topic. Research results: The entire sports community attaches great importance to the Olympic movement development issues in the period of change in public consciousness associated with traditional value orientations that have been dominant over the last decades of the XX century. In recent years, global sport trends have emerged in the international Olympic movement. In this regard, it is necessary to carry out a comprehensive analysis of the ways of development of the international Olympic movement in the framework of changing social phenomena in the world community. In particular, it is important to consider such global issues as gender equality, Olympic legacy development, and the attitude of the world sports community regarding racial discrimination. In addition, we cannot ignore ongoing initiatives and the ways of funding certain activities of the International Olympic Committee. Conclusion: in modern conditions, the ideas of Olympism acquire great importance ever. They must quickly adapt to social changes and global trends existing in various areas of our life. Clearly, the strategy approved by the International Olympic Committee in 2014 requires adjustments to better reflect current realities. It is necessary to adjust the strategy; otherwise, there is a great risk of rejection of the Olympism values.