Abstract

Introduction. The purpose of the article is to determine operational priorities, as well as factors that will influence their choice by enterprises. In particular, the establishment of interrelationships of operational priorities, which will allow taking into account the impact of choosing one of the priorities on others. In addition, the identification of options for choosing operational priorities of the enterprise depending on the main aspects of its life activity. Purpose. Based on the analysis of scientific literature, determine the main operational priorities for production and service enterprises, as well as establish their relationship. Method (methodology). In the course of the research, such methods as comparison, induction and deduction, grouping, as well as analysis and synthesis were used. Results. The article develops an approach to determining the key operational priorities of the enterprise, which is based on the establishment of relationships between the selected priorities, which make it possible to take into account the impact of one priority on others, and the identification of environmental factors that affect the choice of operational priorities by enterprises. In particular, the interrelationships of the main operational priorities have been established, which include: production or service costs, quality and reliability of products or services, order fulfillment time, reliability of deliveries, etc. The presence of interrelationships allows you to take into account the impact of choosing one of the operational priorities on others and predict their transformational changes. The study of external factors affecting the choice of operational priorities made it possible to establish that at different stages of the life cycle of the industry in which the enterprise operates, it is possible to choose different operational priorities and to focus on several priorities at the same time. Other factors that will make it possible to specify each of the formed priorities include: the specifics of the industry, the size of the enterprise, etc. Prospects for further research are the development of recommendations for the selection of operational priorities by modern trading enterprises.

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