Abstract
When basketball star Earvin “Magic” Johnson announced to the world in November 1991 that he had the HIV virus, he used the term “family” in defending himself. His peers and the media also relied on the term in commenting on Johnson's case. This study investigates the use of that master term by all three sources in their rhetorical efforts. The essay concludes with a discussion of the power of key words such as “family” to influence attitudes in the American culture.
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