Abstract
Madison Avenue's advertising counterparts in the Soviet Union have been criticized in a recent article in the Soviet periodical Sovietskaya Kultura. Calling for more artistic advertising, the newspaper urged that the most talented writers and artists be encouraged to contribute to the improvement of the craft. It isn't often that an American correspondent in Moscow has an opportunity to be funny.This article can also be found at the Monthly Review website, where most recent articles are published in full.Click here to purchase a PDF version of this article at the Monthly Review website.
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