Abstract
This article examines the unfolding crisis in the beef industry during the first few days of the story becoming public, and examines the response of the British government to the crisis. It looks at the reasons why, despite prompt action by government ministers, the issue became one of massive loss of public confidence, and it draws general lessons from the beef crisis for modern health communication practice. The article argues that governments will fail to keep public confidence in public health issues unless they allow the public to judge issues on all available facts, and act in response to public judgments.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
