Macroeconomic, Macro policy and Cost stickiness-- Based on the Empirical Evidence of China’s Listed Real Estate Companies

Abstract

The real estate industry is an important part of the national economy, which is restricted by the development level of the whole national economy and plays a role of promoting the new economic growth point of the national economy. Cost management plays an important role in the business activities of enterprises. It has an important impact on enterprises to achieve the goal of open source, economize on the flow, and refine the cost control. Based on this, the article listed on the Shanghai and Shenzhen A shares in 2007, before 104 real estate companies as the research object, the selection of 2007-2017 financial index, combining with the macro economy and macro policy for empirical research cost stickiness. Research findings :(1) there is fee stickiness in real estate listed companies;(2) the upward trend of macro-economy will inhibit the stickiness of costs; Inflation promotes stickiness;(3) tight control policies and prudent monetary policies will inhibit the stickiness of expenses.