Abstract
Abstract. The article proves the need and possibility to determine the macroeconomic effect of corporate social responsibility. The need for research is due to the gradual establishment of post-capitalist relations in society. This changes the system of interaction between business, society and the state. At the same time, it is taken into account that the systemic transformation is accompanied by deepening asymmetries and crisis phenomena in the world economy, increasing risks and challenges to society. This also leads to the need of the determination of the macroeconomic effect of corporate social responsibility. The possibility of determining the specified macroeconomic effect is provided by the analysis methodology for generalizing the results of rationing for three indicators reflecting the components of sustainable development (social sphere, economy and ecology). This allows to determine the average index of compliance of the country with the requirements of sustainable development. Thus, the basic principles of understanding the corporate social responsibility policy, the result of which is manifested at the national level, are considered in the context of the interrelation with the content of the sustainable development concept. The theoretical and methodological principles of this research area are consistent with the requirements of the new economic reality, which is increasingly acquiring the signs of post-capitalism. The methodology that guarantees the determination of the macroeconomic effect of corporate social responsibility is proposed. The proposed methodology is applied to clarify the international status of Ukraine regarding the compliance of the country’s development with the goals of sustainable development with the projection of processes occurring in society on the consumption sphere (taking into account the reaction of consumers to business behavior). Aggregation of standardized values (Ukraine to the number of countries in the ratings) made it possible to assess the country’s position, to adjust it for the indicator of the country’s development compliance with the principles of sustainable development, and to take into account the market reaction to business behavior (consumer confidence when making purchases). Keywords: sustainable development, corporate social responsibility, macroeconomic system, macroeconomic effect of corporate social responsibility, post-capitalism. JEL Classification B41, F20, M14 Formulas: 3; fig.: 0; tabl.: 4; bibl.: 31.
Highlights
With the spread of international initiatives and standards of social responsibility, the interest of society and the business community in the problems of social responsibility is growing, which leads to the emergence of many approaches and methods of its assessment
The purpose of this article is to determine the theoretical and methodological principles of scientific analysis of the corporate social responsibility policy, the result of which is manifested at the national level
The tasks are as follows: choice of the theoretical direction of research, which is consistent with modern requirements of the new economic reality, which is increasingly acquiring the signs of post-capitalism; substantiation of the methodology that provides tools for establishing the appropriate macroeconomic effect; approbation of the offered theoretical and methodological bases
Summary
With the spread of international initiatives and standards of social responsibility, the interest of society and the business community in the problems of social responsibility is growing, which leads to the emergence of many approaches and methods of its assessment. The study of social corporate responsibility in the macroeconomic aspect is accompanied by the problems that need to be solved at the level of fundamental certainty on the theory and methodology of scientific analysis. In our time, when the foundations of post-capitalism are gradually being established and the determining principle of a capitalist economy, profit maximization, is being replaced by the principle of maximizing human’s well-being, its higher needs and values, the social significance of business responsibility is growing significantly. The post-capitalist nature of changes primarily causes the need to determine the macroeconomic effect of corporate social responsibility. The practice of involving stakeholders in the field of activity of large companies is stated by many scientists In this regard, it is necessary to mention in particular the scientific works of R. S. de Colle [6], and others
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