Abstract
The relevance of the researching and ensuring financial and economic sustainability of trade is proved. The essential structural characteristics of financial and economic sustainability are generalized. The specifics of managing the financial and economic sustainability of trade business are indicated. The macroeconomic characteristics of financial and economic sustainability of trade in Ukraine as the volume of equity, balance currency, sales of goods of the trade enterprises, current assets, current liabilities and provision, own current assets of trade enterprises are analysed. The financial and economic sustainability of trade enterprises in Ukraine was assessed using the ratios of provision of current assets to own funds, provision of stocks with own funds, maneuverability of equity, mobility, permanent assets, financial stability and financial dependence. Purpose. The purpose of the research is to analyse the condition and development trends of macroeconomic characteristics of financial and economic sustainability of trade in Ukraine and justification proposals for public policy to stimulate its strengthening. Methodology. The following scientific methods were used during the research: analysis, synthesis and comparison – to research the prerequisites for ensuring the financial and economic sustainability of trade enterprises; statistical analysis – to calculate the key macroeconomic characteristics of financial sustainability and liquidity of trade enterprises; groupings, logical analysis, strategic management – to form priorities and means of state policy to stimulate the strengthening of financial and economic sustainability of trade business. Results. The low level of financial sustainability and liquidity of the trade sector in Ukraine has been empirically proven. It is established that a critical decrease in the financial and economic sustainability of the trade business occurred in 2014-2015. In 2012, the level of financial sustainability and liquidity of trade enterprises was the highest. Since 2016, the gradual restoration of financial and economic sustainability of trade business in Ukraine has begun. However, its level is still insufficient, which requires justification and implementation of effective measures of state regulation in this area. It is proved that strengthening the financial and economic sustainability of trade enterprises in Ukraine requires the formation and implementation of a common (state and business entities) policy aimed at strengthening the financial and economic sustainability of trade enterprises in Ukraine. The policy should be implemented in the following areas: alternative forms of the financial result formation, improvement of financial and economic attractiveness of enterprises, distribution of financial and economic risks with the manufacturing sector, realization of financial potential of domestic market by enterprises. Practical implications. The means of the state policy of stimulation and strengthening of financial and economic sustainability of the trade enterprises in Ukraine are defined. Value/originality. The methodical approach to the formation of tools and means of policy to strengthen the financial and economic sustainability of the country’s trade business has been further developed.
Highlights
During the period of Ukraine’s independence, most macroeconomic indicators of financial and economic development of retail enterprises are and implement measures aimed at strengthening the positive and levelling of negative impacts on the activities of individual economic agents and rational socio-economic development of trade in general
It is necessary to identify and implement measures aimed at strengthening the positive and levelling of negative impacts on the activities of individual economic agents and rational socio-economic development of trade in general. This involves the analysis of the hypothetical state of the business environment due to the implementation of measures of the public policy, implementation of previously adopted strategic economic, scientific and technical decisions, general trends and processes related to the formation of financial and economic potential of trade enterprises in Ukraine for proper adaptation to modern world transformations
Directions and tools of the policy of strengthening the financial and economic stability of trade enterprises in Ukraine the state of financial and economic sustainability of trade enterprises in Ukraine is insufficient, which leads to a slowdown in business activity in the industry, limiting opportunities, internal and external investment in enterprise development projects, deteriorating financial and economic efficiency and security
Summary
Implement measures aimed at strengthening the positive and levelling of negative impacts on the activities of individual economic agents and rational socio-economic development of trade in general. Awareness of the shortcomings in relation to the financial and economic conditions of commercial activity of the enterprises allows us to eliminate the most significant objective obstacles, as well as to stimulate the implementation of favorable development factors and improve its system and structural characteristics It is important when researching the conditions and factors of development the trade enterprises in Ukraine to take into account the areas of its influence (positive or negative), and its full value in relation to all functions of the managing process of the potential the financial and economic sustainability. Along with the formation of the system of state regulation at the enterprise level, there should be institutional and structural changes related to the optimization of financial and economic potential, improvement of internal organizational work, expansion of investment and innovation partnerships and more
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