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Abstract
In order to identify the main factors influencing the development of entrepreneurial innovation in the rural environment, the present study starts from the analysis of competitiveness at a macroeconomic level, by extrapolating all the factors at a regional level. Following the analysis of the relevant factors, a descriptive model was conceived pertaining to the development entrepreneurial innovation in rural areas. The model is centered on entrepreneurial innovation and is conceived as a nucleus in the development of competitiveness in the rural environment. The development of innovation may occur by the complex interaction of the four elements, which form what is known as Porter's diamond. Other relevant external factors are all the institutions which may influence innovation in the rural environment.
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