Abstract
The family takaful business in Pakistan has experienced encouraging growth despite its infancy of been started in 2006. Annual growth rate is achieving new heights but even then less than 5% of Pakistanis are covered by family takaful since 2006 signifying that the market is still under tapped.The present research aims to identify the driving force of family takaful consumption in Pakistan using time series data for the period 2006-2013. It was found in the study that per capita income is a robust predictor of family takaful demand in Pakistan, while other macro economic factors such as interest rate, and KSE 100 index is having significant and positive relationship with takaful demand. The saving rate and inflation are having negative as well as significant relationship with takaful consumption.
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