Machine Learning Exploration of Bank Marketing Data with Apache Spark

Abstract

Abstract: Banks use the advanced analytics provided by Apache Spark to improve customer service and optimize marketing. By integrating machine learning, insights into consumer behavior can be gained through predictive modeling and efficient data processing. The main topics of this study are customer segmentation, predictive modeling and personalized marketing. PySpark's user-friendly interface and Spark's scalability support tactics related to growth, customer acquisition, and retention.