Abstract
Our dear colleague, Lianlian Ti, will defend her MA Thesis on Friday, April 15, 2016 at Harbour Centre, Room 1520 (10:00 am - 12:00 pm). Here is the abstract of her thesis “Disconnected realities: An analysis of the DrugNot4Me campaign and its impact on street-involved youth in Vancouver, Canada".
Highlights
Is the abstract of her thesis “Disconnected realities: An analysis of the DrugNot4Me campaign and its impact on street-‐‐involved youth in Vancouver, Canada”: Abstract: Given the popularity of public service announcements (PSAs), as well as the broader impli-‐‐ cations of risk associated with illicit drug use, this study sought to identify potential discon-‐‐ nects between drug prevention messages espoused by the Canadian govern-‐‐ ment’sDrugsNot4Me anti-‐‐illicit-‐‐drug PSA campaign and how high-‐‐risk, drug-‐‐using street-‐‐ involved youth perceive the campaign
A qualitative content analysis was undertaken to ex-‐‐ amine the framing of illicit drug use among youth, and a series of qualitative interviews were conducted with a group of street youth to explore their perspectives on the campaign
Results indicate that did drug prevention messages not address the needs of this population, including providing resources for support, they did not translate to youth and rather caused undue emotional harm and suffering
Summary
Given the popularity of public service announcements (PSAs), as well as the broader impli-‐‐ cations of risk associated with illicit drug use, this study sought to identify potential discon-‐‐ nects between drug prevention messages espoused by the Canadian govern-‐‐ ment’sDrugsNot4Me anti-‐‐illicit-‐‐drug PSA campaign and how high-‐‐risk, drug-‐‐using street-‐‐ involved youth perceive the campaign.
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