轉換型領導、工作壓力與工作績效關係之研究-以台灣美容產業M公司為例

Abstract

Faced with the rapidly changing economic society, and increasing competition, the 'M-shape society' is becoming more remarkably obvious than before. More and more women can distribute their income, which makes the competition among relevant beauty industries thrive than ever. Under this circumstance, the ability to be the first one accustomed to economic environment changing from one minute to the next would facilitate the industry to be in the leading position and to operate permanently. Transformational leadership emphasizing on giving individual care and inspiring individual IQ could help employees to fit in the fast changing environment, and furthermore, could lead the members to dedicate themselves to the vision of organization. Through this research, transformational leadership is found to be able to reduce the employee’s job stress, and promote job performance. The research focuses on the relationship among transformational leadership, job stress and job performance of M company, a beauty industry. The 425 questionnaires are sent to the M company’s 38 shops first line employees of Taiwan. The valid questionnaires are 319 and the percentage is 75.06%. Anova analysis、pearson correlation analysis and regression analysis are used to analyze the data.. The research results are as follows: 1. The more the manager takes transformational leadership, the less job stress the employees feel. Therefore, it can be inferred that because transformational leadership focus on individual care and IQ inspiration, the stress is lowered as a result. 2. Transformational leadership has a positive effect on job performance including the behavior and result dimensions. It is because a transformational leadership has a charm characteristic to make members feel trusted, praised, and make them perform better than expected. Moreover, through making a vision, leaders could motivate members to work for common goals, and working result is elevated naturally. 3. It is found that job stress of employees has the intermediate effect on the relationship between transformational leadership and job performance. Therefore, manger should consider job stress of the employees as taking transformational leadership. In other words, guide by the charm of leader and vision, employees dedicate into work and reach the goals with appropriate job stress. The contribution of the research: Researches of beauty industries used to focus on the analysis of competing strategies, and rarely emphasized on management issues such as the model of leadership affecting employees’ job stress and performance. As the research result, this survey should be able to fill in the blank of research and be served as a reference for managers or leaders in beauty industries.