Abstract
AbstractThe changing face of luxury holds the power to turn classic luxury brands into losers. A fear of dramatic loss of importance seems to be looming over these brands. The quality of life and connoisseurship on offer decides the winning brands, for even in today’s world, luxury has an immaterial character for 2/3 of the population. It’s a daily affair and is not meant for the “exhibition” of rather superficial status symbols, but instead focuses on self-realisation. Alas, this segment laments the dearth of strong, established brands.KeywordsMarket SegmentTourism IndustryStatus SymbolCreative ClassGlobal TourismThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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