<title>Impact of color hard copy on instructional technology applications</title>

Abstract

Hard copy is still preeminent in the form of textbooks or lab manuals in most training environments despite inroads made by microcomputer delivery. Cost per copy is still a major factor but one that is offset by convenience and the capability of including a small number of crucial color illustrations for low run laboratory manuals. Overhead transparencies and color displays are other major educational applications in which electronically generated color hardcopy is just starting to make an impact. Color hardcopy has been perceived as out of reach to the average educator because of probatively high costs in the recent past. Another reason for the underutilization of color in instruction is research that suggests that color distracts instead of directing attention among learners. Much of this research compares visuals which are designed to convey simple visual information, and in this case complexity does often get in the way of comprehension. Color can also act as an advanced organizer that directs visual perception and comprehension to specific instructional objectives. Color can elicit emotional responses from viewers which will assist them in remembering visual detail. Not unlike any other instructional tool, color can add or distract from instructional objectives. Now that color is more accessible in the hard copy format, there are many new ways it can be utilized to benefit the public or corporate educator. In the sections that follow color hard copy is considered in its present areas of application, in context to the suitability of visuals for instruction, as a important component of visual literacy and lastly in the development of measures of picture readability.