Abstract
This paper aims to present a study on the implantation of design methods in the Product Development Process (PDP) of companies, with the intention of generating a set of decision support principles and recommendations for deployment of these resources in the industry. This study was classified as applied research, as it aims to apply knowledge in industry’s product development. On the approach, it was classified as a qualitative research because it used interviews, document examinations and has a descriptive character. As for the goals, it was classified as exploratory and descriptive, having a practical application. The technical procedures used were literature review, field study and action research. The main result of this research is a group of systematic character propositions that are the foundation to guide the implementation of design methods in the industry, consisting of Selecting the Appropriate method to be implemented in accordance with PDP, Planning the Implantation of the method selected, Applying the Method and control and actions to improve the implementation. The research offers a synthesis of various experiences about the implantation of design methods in the industry, redeeming values of human wisdom that previously had not received great attention.
Highlights
Constant technological development, focusing on product innovation, has provided competitive advantage and survival requirements for companies in an increasingly globalized market, as shown by Koch (2011)
Analyzing the importance of the Product Development Process, the methods for technological innovation and increase of companies competitiveness, as well as the problems faced in the implementation and use of these methods in the industry, this paper presents a study on the implementation of design methods to support the PDP of companies, aiming to provide a set of decision support principles and recommendations for deployment of such resources in the industry
- Certifications held by the companies: it was identified that all companies have ISO 9001 (Associação Brasileira de Normas Técnicas, 2008) certification, 75% have ISO14001 (Associação Brasileira de Normas Técnicas, 2004) certification, 38% have OHSAS (Occupational Health and Safety Assessment Series, 2007) and about 38% have international product certifications, e.g. (American Society of Mechanical Engineers [ASME], 2010; Comunidade Européia, 2008 and Instituto Argentino de Normalización y Certificación [IRAM], 2008)
Summary
Constant technological development, focusing on product innovation, has provided competitive advantage and survival requirements for companies in an increasingly globalized market, as shown by Koch (2011). Studies carried out in Brazil by IBGE (Instituto Brasileiro de Geografia e Estatística, 2008) show that companies that innovate their products represent only 1.7% from a total of 72,000 companies and are responsible for 25.9% of industrial revenues and 13.2% of employment. Cooper, Edgett and Kleinschmidt (2004) mention that the ‘market war’ between companies requires innovation in products as a vital aspect, in other words, the companies innovate or die. According to Chipulu, Neoh, Ojiako and Williams (2013) and Henard and McFadyen (2012) studies, investment in the application of design methods has helped in developing professionals’ skills in product development, creating competitive advantages for companies.
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