Abstract
In this article, we analyze a delimited corpus of Internet memes showcasing Brazilian President Michel Temer. The theoretical framework is based on literacy studies, digital information and communication technology usage in research and teaching, and Bakhtin studies. The methodological design follows the approach of Gambarato and Komesu (2018), who selected and analyzed data sets of memes based on classification tools developed by Dawkins (1976) and Knobel and Lankshear (2007). The main goal is to discuss the relevance of using ‘Internet memes’, while studying the concept of ‘text’. Therefore, regarding the mobilization of digital information and communication technologies, we consider how the appropriation of someone else’s word takes place through verbal and visual-verbal elements potentially available to subjects on the Web. We aim to discuss effects of meaning deriving from the way these texts are disseminated across spreadable media, taking into account power and resistance relations between subjects of/in language.
Highlights
The aim of this study was to analyze a delimited corpus of Internet memes showcasing Brazilian President Michel Temer
We introduced a theoretical framework based on Literacy Studies concerning Internet memes
We briefly highlighted the relevance of studying Internet memes in applied linguistics, regarding the pertinence of using socalled ‘Internet memes’ while studying the concept of ‘text’
Summary
Knobel and Lankshear (2007), Bauckhage (2011), Shifman (2013), Dynel (2016), and Gambarato and Komesu (2018) are some of the authors who have mentioned and discussed in their works the concept of (Internet) memes. The creation of these Internet memes, mixing images and words attributed to certain characteristics of the other, understood as worthy of criticism, appears as a form of subversion: as Bakhtin highlights, a battle arena in which the power and resistance of the subjects emerge in the discourse.
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