Abstract
Este artigo apresenta e discute, ainda que brevemente, o recente impasse gerado no interior da Igreja Católica no Brasil: aceitar a realidade do pluralismo religioso e optar pelo diálogo com as igrejas evangélicas através, inclusive, da democratização dos espaços comunicacionais, ou empenhar-se por vencer a concorrência religiosa (sobretudo pentecostal e neopentecostal), investindo na produção de um marketing católico.
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