Abstract
This essay examines a regional film magazine, Revista del Cinema, to illuminate the vibrant film culture that flowered in Yucatán in the late teens. As a close analysis of the publication shows, cinema was conceived of as part of a broader, regional commercial culture and its growth the product of the region's place along global trade networks. Revista del Cinema exposes the intimate links between other cultural forms, which likewise circulated via trade networks and regional film production and exhibition. In the journal, distributors, exhibitors, and even projectionists emerge as artists who contributed to the production of the filmic text.
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