LPD MOBILE APPLICATION AS A DETERMINANT OF INTEREST OF LPD CUSTOMERS WITH TRUST AS A MODERATION VARIABLE

Abstract

This study aims to determine the determinants of customer interest in the Village CreditInstitution (LPD) using LPD Mobile with trust as a moderating variable. This research wasconducted on LPDs in Tabanan Regency with a sample of 347 respondents from 8 LPDsthat use mobile applications in Tabanan Regency which were analyzed with SEM PLS 3.0.The results showed that perceived ease of use had a positive effect on customer interest inusing the LPD Mobile application. Usability has a positive effect on customer interest inusing the LPD Mobile application. Trust cannot moderate the relationship betweenperceived ease of use and customer interest in using the LPD Mobile application. Trust canstrengthen the positive relationship between usability and customer interest in using theLPD Mobile application.Keywords: Ease of Use; Trust; Usability, User Interest