Abstract
A project using design thinking (DT) was conducted among internal stakeholders of a large state Japanese university to design a user-centric brochure promoting study abroad programs at francophone partner universities. The low-fidelity prototype and the final product created with DT were tested by asking potential student-users to compare it with a standard brochure through two sets of surveys. Analysis of the quantitative and qualitative data revealed that low-fidelity prototyping was effective to enhance both the utility and usability of the final product. We also show how DT helped expose cognitive biases among designers.
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