Abstract
We examine socio-economic indicators relevant to ‘low cost carriers’ (LCCs) in the Middle East and North Africa (MENA) and review the evolution of air transport liberalization and air service agreements in the region. We analyse the business strategies of MENA-based LCCs and using a benchmarking methodology, we compare the business strategy of Air Arabia Group with those of dominant European LCCs EasyJet and Ryanair. Our economic development indicators suggest future potential for LCC growth in Iran and Saudi Arabia while other MENA countries continue to face challenges. The lack of success in regional liberalization in air transport is restricting LCC growth although individual MENA countries have or will benefit from ‘open skies’ agreements. MENA-based LCCs while retaining some characteristics of the LCC model also deviate in significant ways. Benchmarking analysis shows that Air Arabia's business strategy represents a departure from the business strategies that have been most successful in Europe.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: Research in Transportation Business & Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.