Low Carbon Marketing Strategy of Enterprise under the Condition of Low Carbon Economy

Abstract

Under the background of low carbon economy,low carbon marketing become the only way for enterprises to keep up with the development of The Times and remain competitive in our country.Enterprises which want to carry out low carbon marketing successfully should understand the connotation of low carbon marketing and take scientific and effective low carbon marketing strategy,including four aspects：low carbon products strategy,low carbon prices strategy,low carbon channel strategy and low carbon promotion strategy,in order to realize the sustainable development of enterprises.