LOSS OF EXOTIC FLAVOR AND THE EMERGENCE OF NEW METAPHORICAL MEANINGS OF ANGLO-AMERICAN LOANWORDS IN THE SPHERE OF MANAGEMENT UNDER THE INFLUENCE OF THE LEXICAL ENVIRONMENT OF THE RECIPIENT LANGUAGE (RUSSIAN)

Abstract

The aim of the study is to reveal the regularities of Anglo-American metaphorical borrowings in Russian, and specifically in the sublanguage of management. In the course of investigation, the authors have come to the conclusion that the most important indicators of degree of lexical assimilation of the loanwords under study into the system of the Russian language, and, particularly, into the sublanguage of management, constitute the following: emergence of new meanings in loanwords borrowed from English, their word building activity, and their subsequent metaphorization. Final assimilation of Anglo-American metaphors into the Russian language is followed by their appearance in Russian explanatory dictionaries, including the dictionary of foreign words. The development of lexical meanings of a word is subject to influence of both source and recipient languages. A continuous turbulent process of semantic expansion of the new word takes place. Semantic expansion of an English loanword may be a result of secondary borrowing; and in this case it is often very difficult to draw the borderline between the secondary borrowing and the emergence of its new meanings under the influence of the etymon. One of these borrowings may be used as a narrow specialized term, while the other, in its metaphorical usage, functions as a common colloquial element of the Russian lexicon. The results of the study may be used both in practical teaching and theory of the Russian and English languages by specialists and students, as well as by those who specialize in the sphere of management, philology and intercultural communication.