Losing it in Hawai‘i: Weight Watchers and the paradoxical nature of weight gain and loss

Abstract

In Hawai‘i, bodies may be big, successful, widely accepted, and revered by their public, yet some subjects may simultaneously be seeking a thinner body even with what appears to be ‘fat acceptance’ by many state residents. This article analyses weight and weight loss narratives of two prominent public and nonwhite men, Israel Kamakawiwo‘ole and Sam Choy. We connect these narratives to Weight Watchers International discourses of slimming as these apply to ‘nonwhite’ subjects in Hawai‘i. We suggest that Weight Watchers normalizes thinness through discourses of whiteness inherent in particular foods. Hawai‘i's regional cuisine known as ‘Local Food’ is framed as ‘exotic,’ which is distinct from what the organization proposes is ‘good’ food that produces ‘healthy’ bodies. Weight Watchers narrates slim bodies and health while normalizing ‘white’ cuisine and the bodies who consume it thereby excluding Local brown bodies in Hawai‘i.