Abstract
Abstract: Narrative messages have demonstrated consistent effects on attitude change, with transportation as one of the most prominent explanations for their effects. However, the transportation process has yet to be fully understood. The present study investigated how attentional changes during audio narrative exposure, operationalized as secondary task reaction times, related to postexposure self-reports of transportation. Results demonstrated, unexpectedly, that faster reaction times were associated with increased transportation. Additionally, the study investigated multitasking propensity as a moderator, finding that low multitaskers exhibited slower reaction times during narrative compared to nonnarrative exposure whereas high multitaskers showed no differences in reaction time for narratives compared to nonnarratives. There were no differences in self-reported transportation for high and low multitaskers. The findings revealed limitations of the transportation self-report measure to capture attention, while highlighting the nuanced relationship between attention and transportation.
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