Abstract

Today, there is a crisis within the media universe that concerns precisely the articulation between supply and demand: the concepts and tools for measuring reception, audiences, and the public are in crisis within the practice of producers. At the very moment when media research was beginning to show interest in reception, the media field was entering a zone of strong turbulence. There is also likely a link between these two processes, one within the media field and the other within the scholarly field. To address the problem of reception, I consider it essential to delve into the links between these two histories: the history of media and the history of media research.

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