Abstract
The public dissemination of advances in biomedical research and clinical medicine generates several difficulties and problems. Mass media have the responsibility to report accurately and in a comprehensive way, and physicians and researchers must provide this information in a timely manner and without bias. After reviewing the literature related to this subject and discussing some examples of inadequate information in the Chilean context, the authors suggest the following recommendations: journalists should compare and evaluate the information appropriately before its publication, researchers and journalists should work together, reports should inform clearly about the state of the research and every academic institution should avoid reporting publicly preliminary experiences. If these recommendations are followed, the general public, physicians, researchers and health care institutions will be benefited.
Highlights
The public dissemination of advances in biomedical research and clinical medicine generates several difficulties and problems
Las responsabilidades de estas omisiones son compartidas entre el médico o científico, quienes entregan a los medios los resultados de su investigación y los periodistas que son los encargados de interpretarla para informar, de manera veraz y comprensible, a un público general
La opinión de los expertos no es en sí inadecuada ni poco confiable, pero la práctica muestra que los investigadores tienen frecuentemente sesgos de interpretación a favor de sus propios resultados
Summary
The public dissemination of advances in biomedical research and clinical medicine generates several difficulties and problems. After reviewing the literature related to this subject and discussing some examples of inadequate information in the Chilean context, the authors suggest the following recommendations: journalists should compare and evaluate the information appropriately before its publication, researchers and journalists should work together, reports should inform clearly about the state of the research and every academic institution should avoid reporting publicly preliminary experiences. If these recommendations are followed, the general public, physicians, researchers and health care institutions will be benefited (Rev Méd Chile 2008; 136: 1348-52). Los medios han informado sobre nuevos conocimientos en enfermedades emergentes, vacunas para prevenir algunas enfermedades, métodos diagnós-
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