LOS GRANDES EJES TERRITORIALES TURÍSTICOS PENINSULARES. LA DIFICULTAD DE PLANIFICAR, ARTICULAR Y CONSOLIDAR PRODUCTOS TURÍSTICOS ESPACIALES. EL EJEMPLO DE LA VÍA DE LA PLATA

Abstract

In this work we have estudied the main characteristics the «Touristic Route» and others cultural tourisms in the Iberian Peninsula. We analyse the problematical of the most important and atractives itineraries and specially The Route of La Plata. It is considered as one of the most interesting cultural heritage route in the Southwest of the Spain. A important plan actions for promotion and marketing intends generate an active relatinship among the different institutions and from this development all the actions which will make a definite contribution to the relaunching of the route. Finaly the work presents some thoughts about the characteristics, problematical and reality of the management of cultural tourism in the Touristic Route.