Abstract
Changes in society have positioned companies as highly relevant actors in the satisfaction of people’s needs. This fact, together with the phenomenon of the penetration of social networks and consumers frustrated due to corporate abuses, places companies on a new stand from where they are exposed to unprecedented scrutiny. Thus, new challenges and opportunities for companies around the world are posed. Corporate sustainability refers to the set of practices necessary for adequately addressing those challenges and seizing such opportunities. Based on a systematic study of relevant literature and considering the conditions of Latin American economies, this article suggests concrete, realistic, and context-specific practices that may contribute to making companies in the continent sustainable from a corporate standpoint. These practices prioritize business management based on principles of high performance, high integrity, and sound risk management.
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