Abstract
In a journey spanning almost 20 years the Southern Food & Beverage Museum has become established as a solid and reliable museum and attraction in New Orleans, Louisiana. Its journey to established museum has been fraught with disaster and determination – from Hurricane Katrina in 2005, the financial crisis of 2008, the BP Oil Spill, and COVID - to more local disasters like floods and hurricanes. Today it is ready for whatever may happen, as well as prepared with a plan to pivot, innovate, and re-invent itself, all the while deepening its mission and continuing to be the Southern Food & Beverage Museum.
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