Looking into literature in the field of circular supply chain and the subtopic from a customers’ perspective: A bibliometric approach

Abstract

In contemporary times, the integration of sustainable practices in supply chain operations constitutes a crucial factor that confers competitive advantages to enterprises. In this vein, circular supply chain strategies may lead to a reduction of waste and pollution by ensuring that resources are used efficiently and that products are designed to be reused, recycled, or repurposed. In this vein, customers are becoming more environmentally conscious and are increasingly seeking products and services that are produced sustainably, and demand transparency and accountability from the companies they purchase from. By implementing circular supply chain practices, companies can demonstrate their commitment to sustainability and build a positive reputation with customers. The main purpose of this research is to analyze the major contributions made in the field of circular supply chain, both from a general approach and from a customers' perspective (authors, affiliations, and countries), as well as the main areas analyzed by papers in both fields, and their intellectual structure. Data were extracted from the Web of Science database and analyzed using bibliometric techniques, particularly Bibliometrix® software in its version 4.2.1. The results show that these fields have increased in importance over time, especially in the last seven years, and that research trends are directed towards the implementation of new technologies that favor the circularity of the supply chain. It is concluded that the implementation of circular economy practices in the supply chain is vital for reducing waste and pollution by maximizing the use of resources and materials, requiring this approach the participation of all stakeholders, especially customers. In this respect, the subtopic from the customers' perspective demands further research efforts.