Abstract
While interest in psychological ownership in consumer behavior has been growing, there are many research opportunities remaining. This chapter provides a brief summary of the book chapters and also delineates broad areas for future research. Included are seven sections beginning with the measurement of psychological ownership in consumer research and potential new directions. Next are questions and opportunities related to the characteristics of the owner, and the characteristics of the target, or what is owned. Following this, types of ownership are discussed as well as time dimensions related to psychological ownership. Then, the downstream consequences of psychological ownership are detailed including current work and potential extensions. Finally, the dark side of psychological ownership is acknowledged, and situations where feelings of ownership can be counterproductive are delineated. The intention of this chapter is to spark new ideas for further work in psychological ownership and consumer behavior.
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