Abstract
This paper considers the role of historic architecture in the creation of distinctiveness in urban shopping destinations as part of a move towards a more experiential focus by urban management initiatives. Utilising the concept of the servicescape, the paper suggests that distinctiveness may not be apparent at ground floor level, given the consistency of retail fascia design to reflect the chosen brand image and the rigidity with which centralised directives regarding window displays etc. are implemented. However, above ground level the real distinctiveness of the built environment dimension of the servicescape becomes apparent, and may contribute to differential advantage in an increasingly competitive retail environment.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
