Longitudinal relationship between relative harm perceptions, beliefs about organic and additive-free tobacco, and cigarette brand switching among Natural American Spirit, Camel and Marlboro cigarette smokers

Jennifer Pearson,Stefanie Kristen Gratale,Ollie Ganz,Olufemi A Erinoso,Pamela Ohman-Strickland,Olivia A Wackowski

doi:10.1136/tc-2023-057933

Longitudinal relationship between relative harm perceptions, beliefs about organic and additive-free tobacco, and cigarette brand switching among Natural American Spirit, Camel and Marlboro cigarette smokers

Jennifer Pearson, Stefanie Kristen Gratale + Show 4 more

https://doi.org/10.1136/tc-2023-057933

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Journal: Tobacco Control	Publication Date: Aug 10, 2023
Citations: 1

Affiliation: Johns Hopkins University, University of Nevada Reno, Rutgers, The State University of New Jersey, Lagos State University Teaching Hospital

#Natural American Spirit #Brand Switching + Show 8 more

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Abstract

IntroductionWhile previous research has examined misperceptions related to Natural American Spirit (NAS), a premium cigarette brand using ‘natural’-themed marketing, the longitudinal relationship between NAS-related harm beliefs and switching to NAS...

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