Abstract
The aim of this paper is to focus on the transformation of consumer conception which causes market volatility and inflation of product in market. As the competition among the marketers to offer the new product in market is stiffer than ever, costing of marketing is gradually increasing. On the other hand, consumers want to have the product as per their wish. It does mean that the western market is totally unstable and sustainable issues prioritize for the future betterment. This article struggles to figure out the recent challenges of unstable market and focus on relevant literature to aware the consumer on sustainable issue. This article digs deeper to denote the findings based on problem discussion and relevant literature has been brought out to give us the insight of sustainable issue in western market.
Highlights
The aim of this paper is to focus on the transformation of consumer conception which causes market volatility and inflation of product in market
I have found a statistical data regarding the inflation of product having same end use objectives (Saguy & Moskowitz 1999); The U.S launch about 20,000 new products annually perhaps 1100 to 1200 products are counted as real news. 33% of product innovations are assessed as successful, 25% are deemed unsuccessful which are rapidly disappeared from market and the rest 42% of product follows the declining sales figures
There were a discussion of problem regarding marker volatility’, ‘everybody is coping’ & the increment of marketing cost where sale in gradually decreasing
Summary
The aim of this paper is to focus on the transformation of consumer conception which causes market volatility and inflation of product in market. It does mean that the western market is totally unstable and sustainable issues prioritize for the future betterment. This article struggles to figure out the recent challenges of unstable market and focus on relevant literature to aware the consumer on sustainable issue. Most markets have become a lot more turbulent, the sort of spikes in demand that many companies experience whether it is in consumer products or fashion product is getting harder each day. We wonder if it’s possible to draw too many new product to market because at the end, consumer find everything same as previous. Does it mean that everybody is coping from everyone! Consumer and consumer’s satisfaction should be the focus of each part of business, in every aspect of product development and product launch process
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