Longer Family Participation in WIC is Associated With Lower Childhood Sugar-Sweetened Beverage Intake

Abstract

ObjectiveTo evaluate if children of families with a longer duration of participation in the Special Supplementation Nutrition Program for Women, Infants, and Children (WIC) consume fewer sugar-sweetened beverages (SSB) and more water. DesignA repeated cross-sectional study. SettingConducted among representative samples of WIC-participating families in Los Angeles County, California, in 2014, 2017, and 2020. ParticipantsChildren aged 4–59 months participating in WIC. Main Outcome MeasuresDaily servings of total SSBs, daily servings of specific types of SSBs, and daily servings of water. AnalysisMultivariable count regression models were used to estimate incidence rate ratios (IRR) and 95% confidence intervals (CI) for associations of the duration of family WIC participation with daily servings of total SSBs, water, and specific types of SSBs. Zero-inflated negative binomial regression models were used for total SSBs and specific types of SSBs, and Poisson regression was used for water. ResultsChildren of families with 2 years of WIC participation consumed significantly fewer daily servings of total SSBs (IRR, 0.95; 95% CI, 0.93–0.98; P = 0.002), fruit-flavored SSBs (IRR, 0.95; 95% CI, 0.91–0.99; P = 0.02), soda (IRR, 0.86; 95% CI, 0.76–0.98; P = 0.02), and water (IRR, 0.99; 95% CI, 0.98 to < 1.00; P = 0.03) than children of families with 1 year of WIC participation. Protective associations for total SSBs, fruit-flavored SSBs, and soda remained statistically significant and increased in magnitude through 10 years of family WIC participation. Conclusions and ImplicationsDuration of WIC participation was associated with decreased SSB intake by young children. Given the role that increasing water intake in lieu of SSBs plays in child obesity, improving the effectiveness of WIC nutrition education on parental perceptions and provision of fruit-flavored SSBs and water to their children merits detailed evaluation.