Long-term Attitude Behavior Change by Environmental Education

Abstract

This paper formulized the attitude behavior change model which was based on the Quasi-Hyperbolic Discount Function, and clarified the long-term effect of environmental education. In conclusion, we clarified that environmental education has two big effects, such as the sophistication effect and the rationalization effect. It was shown that the sophistication effect may be a negative value and the rationalization effect is a positive value. Finally, in this paper, when carryingout environmental education, we clarified what kind of environmental education is effective for sophistication and rationalization.