Abstract
This article discusses the historical development of tourism on the Croatian island of Lošinj, which underwent a transformation from a hub for goods to a popular destination for health tourism during the winter. The paper explores the factors that contributed to the development of tourism on Lošinj and places its history in a broader context, shedding light on new medical aspirations, the Austrian authorities’ will to vitalize the Austrian Littoral, and the emergence of a new era of tourism to the sea. With over 8000 visitors arriving at the island in the Kvarner during the peak years of 1912/13, Lošinj was the first island of the Austrian Riviera where tourism had been able to develop.
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